Kahneman

Los temas relacionados con la toma de decisiones me interesan cada vez más. La lectura del libro de Daniel Kahneman me ha abierto los ojos a una disciplina que me resulta apasionante. Su libro (Pensar rápido, pensar despacio, Ed. Debate, 2012) me ha conducido a otro libro, el de Nassim Nicholas Taleb (El cisne negro, Ed. Paidos, 2011). Y este, a su vez a la Society for Judgment and Decision Making (www.sjdm.org). En su página web podemos leer:

The Society for Judgment and Decision Making is an interdisciplinary academic organization dedicated to the study of normative, descriptive, and prescriptive theories of judgments and decisions. Its members include psychologists, economists, organizational researchers, decision analysts, and other decision researchers.

A su vez, en el último newsletter (Society for Judgment and Decision Making Newsletter, 31(2), June 2012 10) podemos encontrar este brevísimo ensayo que nos muestra qué es lo que constituye el objeto de estudio de esta asociación. 

HOW TO REMEMBER NUMBERS (Adapted from Dan Goldstein / decisionsciencenews.com)
The digit-sound method
You, yes you, can memorize phone numbers, passcodes, IP addresses, passport numbers, budget codes, bank account numbers, logarithms, etc., and once you do, you”ll realize how much of a hassle it was to look all this stuff up all the time. Besides, its fun. But how is it done?
It is done with the digit-sound method, which I learned from Professor Jaap Murres. According to Murre, this amazing method traces back to 1648. You associate a digit with a sound or sounds like this
0 – z, s, soft-c. Why? z is the first letter of zero 1 – t, th, d. Why? t has one downstroke 2 – n. Why? n has two legs (downstrokes) 3 – m. Why? m has three legs (downstrokes) 4 – r. Why? risthelastsoundinfouR
5 – l. Why? L is the Roman numeral 50 6 – soft-g, j, sh, ch. Why? g when turned around gives 6 7 – k, q, hard-c, hard-g. Why? k is made of two 7s back-to-back 8 – f, v. Why? f when written in script looks like 8 9 – p, b. Why? p when turned around gives 9

Then, when you want to remember a number, you simply replace the digits with sounds and try to make a vivid phrase. Any vowels or sounds not included in the chart are ignored when you are reading back the phrase. For example, suppose you want to memorize Jenny’s phone number: 867-5309.
Heres how we might do it:
Change 867 to sounds, such as f, sh and k Change 5309 to sounds, such as l, m, s and b Now insert vowels and letters not on the chart in order to generate a vivid phrase from those sounds.
We came up with the following dialog involving a parent and child at the dinner table: –Fish, ok? –Lame! *sob* In this mini play, we have f sh k l m s and b in order, and can easily reconstruct 867- 5309. Remember, when reading it back, you ignore all vowels and letters that aren’t in the chart.
The only start-up cost is memorizing the chart, but that’s not hard. There’s even a training tool so you can practice until you have the associations down pat. 

Muy interesante. Espero utilizarlo. Mi aversión a los números es un problema muy grave. Espero poder superarlo con este método. Más que contar números, habrá que pasar a narrarlos.